In just three rocket-fueled years, Thrasio raised over $3.4 billion and became a category pioneer, leading the industry with over 100 competitors following every move they made.
And despite the fact that more than 1 in 6 US households have purchased a Thrasio product, most didn’t know Thrasio existed.
We needed to differentiate. We needed consumers to know that what gets delivered to their door delivers. We needed sellers to have more than just the best possible buyout, they needed peace of mind that their legacy is in good hands. And we needed investors, and every single employee, to understand exactly who, and why, we are. We needed to be a brand.
Thrasio's brave new mission: reimagine how the world’s most loved products become accessible to everyone.
To achieve this, we leveraged world-class expertise and the smart application of data science to figure out what products garner great ratings, reviews, and rankings — and why. We worked to make these items as good as they can be or create new ones to meet changing demands. We sought out entrepreneurs who share our passion. And we constantly looked to the future, searching for ways to make our company more diverse and inclusive, our processes more sustainable, and our world more equitable.
This brand was built with an all-star team: with Sterling Brands defining the strategic foundation, Pentagram architecting a bold new visual identity design, Mischief setting a unique new tone and voice, and a rockstar internal team, architecting this brand from the inside out was one of the highlights of my career.
